A proudly South African tyre company marks more than five decades of service, community and doing the right thing.
In 2026, Super Tyres celebrates a remarkable milestone — its 55th birthday! 55 years of serving communities across KwaZulu-Natal and beyond. What began as a small family business in 1971 has grown into one of the region’s most trusted tyre and automotive service brands, built on a foundation of honesty, integrity and deep community roots.
But this isn’t just a story about longevity. It’s a story about people.
Built on Relationships, Not Transactions
From the very beginning, Super Tyres has operated with a simple but powerful belief: long-term success is built on relationships, not transactions. That people-first mindset has shaped everything — from the way customers are welcomed at the door to how team members are supported, developed and empowered to grow.
It’s an approach that has stood the test of time, and it’s the reason so many customers have remained loyal across generations.
Values That Drive Everything
At the heart of the Super Tyres brand are six core values: Growth, Integrity, Family, Fun, Time and Safety. These aren’t words on a wall — they guide everyday decisions and reflect a culture where doing the right thing genuinely matters.
They also underpin the company’s long-standing commitment to giving back. Through ongoing involvement in local initiatives and community projects, Super Tyres lives out the spirit of Asibambisane — a beautiful isiZulu expression meaning “let’s carry each other.”
It’s a philosophy that speaks to the very best of what it means to be a South African business. As we celebrate our 55th birthday, we continue to live out our company values. We have seen their importance over the last few decades.
A Milestone Worth Reflecting On
Our Managing Director, Dean Horn, who joined Super Tyres in 1998 and has witnessed the business evolve while staying true to its founding principles, says the 55-year milestone is as much about reflection as it is about celebration.
“Reaching 55 years is not about numbers. It is about the people who have walked through our doors, the teams who bring our values to life every day, and the trust that has been built by consistently doing the right thing. We are proud of where we come from and grateful to everyone who has been part of the journey.”
Dean’s own journey within the company mirrors its emphasis on continuity and growth — a leader shaped by the same values he now champions across the business.
Looking Ahead with Purpose
As Super Tyres enters its next chapter, the company is setting its sights even higher with a renewed vision:
“Becoming the best tyre retailer in the universe, because creating unmatched customer experience and value drives everything we do.“
It’s bold. It’s ambitious. And if the last 55 years are anything to go by, it’s entirely within reach.
This vision reflects a continued commitment to strengthening connections, supporting communities and ensuring every customer and team member feels valued — and safe on the road.
“The future of Super Tyres will always be guided by people, purpose and the responsibility we carry towards our customers, our teams and the communities we serve.“
Here’s to the Next Chapter
Fifty-five years is no small achievement for any business, let alone in an industry as competitive as automotive services. But Super Tyres has never been about chasing market share — it’s been about earning trust, one customer and one community at a time.
This milestone isn’t just a celebration of longevity. It’s a celebration of shared values, meaningful relationships and forward momentum — together.
Happy 55th birthday, Super Tyres. Here’s to the road ahead.