Meet Belinda


Belinda du Plessis, a qualified mechanic and Retail Branch Manager of Super Tyres explains that there have been a few hurdles that she has faced as a woman in the tyre industry. “Holding a managerial position has meant that I have had to work hard to earn the respect of my predominantly male team. My experience, industry knowledge and hands-on approach enabled me to quickly win them over,” says Belinda.

Belinda also enjoyed taking on a mentoring role and finds coaching and advising teams at the Smith Street, South Coast Road, Umngeni and Pinetown branches in terms of systems, policies and procedures in line with Super Tyres high standards very rewarding.

Belinda’s advice for fellow women is to never doubt their worth or ability and to always persevere. “Consistency is harder when no one is clapping for you so remember to clap for yourself during challenging times. You should always be your biggest fan. Strive to be better and always believe that something amazing is about to happen.”

There is a growing trend of women coming in to have their tyres replaced and/or wheel alignment seen to. “Whilst we still have men coming in to our stores, we have definitely noticed an increase in the number of women coming in over the past few years which is wonderful,” explains Dean.

Belinda says she loves working in the tyre industry and has great respect for all women who work in typically male-dominated industries. “This women’s month let’s all make a concerted effort to recognise, honour and appreciate all the wonderful women in our lives.”