Growth: Our recent staff promotions

Growth: Our recent staff promotions 2

In recognition of the efforts and dedication shown by the following Team Members, we are delighted to make the following announcements, which came into immediate effect in February.

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First, we are pleased to announce the promotion of Chané Nel to Umgeni Road Branch Manager. While Chan has only been with Super Tyres for 19 months, during this short time she has proven herself to be a committed company advocate, excelling in management and sales — in other words, she officially qualifies as a SUPERHERO! Chan ’s background in the hospitality industry serves Super Tyres well, as she brought her energy and commitment with her when she joined us. Her dedication and enthusiasm in leading her team has encouraged them to consistently improve sales numbers and enhance Customer Service levels.

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Next on the list, having completed his training, we are happy to announce that Parushen Chetty is now officially the Branch Manager of our Pietermaritzburg Branch. As was the case with Chan , Parushen didn’t hail from the Tyre Industry, but has had a long career in Tile & Furniture Retail; proving that successfully dealing with Customers plays a key role in succeeding as a Retail Manager!

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Finally, young Hein Potgieter has been transferred from South Coast Road to take on the role of Branch Manager in our Brickhill Road branch. We would like to thank Hein for his enormous contribution to South Coast Road where he grew the business, as well as developing a first class Team within the branch. Almost a veteran, with 7 years’ service, we are confident that Hein will assist his new Team to grow the numbers and place SCR as the #1 Go-to tyre store in his area. I am sure that you will all join Management in wishing each and every one of our colleagues every success in their new roles!

Our hero recognised for two decades of dedicated service

Our hero recognised for two decades of dedicated service 7
Our hero recognised for two decades of dedicated service 8

Inanda resident, Bonginkosi Ncube, was recently recognised for an impressive twenty years of dedicated service by the KZN Super Tyres Management team. 

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Dean Horn – Super Tyres MD congratulates Bonginkosi Ncube on twenty years of dedicated service alongside his manager Edward Moodley.

Bonginkosi joined Super Tyres’ Smith Street branch in 2001 as a stock controller and shortly thereafter became a qualified fitter. At his long service award’s ceremony, Super Tyres Managing Director, Dean Horn announced Bonginkosi’s transfer to the company’s new flagship Gateway store and his promotion to Nduna. “Bonginkosi is loyal, hardworking, dedicated and a true asset to our team,” says Dean Horn.

Bonginkosi is happily married to Lungile and has five children: Sbalie, Amale, Sbonga, Elihle and Nkosi. His advice to others is to work hard, be honest and to always be positive. “I am very grateful to be a part of the Super Tyres family and look forward to working with the team at our new Gateway store for many more years to come,” says Bonginkosi.

Fun happenings at Super Tyres

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All work and no play makes for a really dull working environment and we are ANYTHING but dull — right?

At Super Tyres our hard work is balanced with play, a time to get to know our colleagues better and to also have some good old-fashioned FUN, one of our prime values! This past quarter we managed to squeeze

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Yvonne, Mandisa, Debbie, Marizelle & Sache

Valentine’s Day came with spoils, and Dean instinctively knew that the way to a lady’s heart is through chocolate. He distributed personalised treats for each member of female staff, and was rewarded with smiles all round!
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Belinda, Percy, Ricky, Mike & Thandeka

Ice-cream solves everything, we know this!
The Pinetown heroes were treated to a very cool treat, courtesy of their manager, Belinda, who is obviously really cool too!
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Frank, Lindani, Q,  Percy, Joe, Michael, Lwazi, Carolos, Belinda Tyrone & Ricky

The Easter Bunny made an eggstra special Easter egg delivery when he hopped over to our Pinetown branch and distributed his chocolate eggs!


2020 Staff Awards

2020 Staff Awards 16

Unlike our traditional Shisa Nyama annual staff awards that we all so enjoy, owing to adhering to CV-19 regulations, in two separate events, Management recognised all the heroes who shone in one of the most arduous years. Branch awards occurred simultaneously on 16 December, led by Dean in Durban, Graham in Pinetown (with ‘Maritzburg and Pinetown branches and JVs present) and Thinus in Empangeni, while Financial Manager, Leslie Bush hosted one for Admin staff on 11 December. We look forward to the not-too-distant future, when we can once again gather around a fire and have a Shisa Nyama together – normally!

Below are some of our highly anticipated categories.

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Financial Manager Leslie presenting HR Manager Amanda with The Spirit Award (Admin Awards)
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Best Retail Branch 2020: Dunlop Zone eMpangeni
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Best Depot 2020: Europcar Durban

50th Birthday Celebration

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50th Birthday Celebration 22
The Admin Staff from our Head Office

On Wednesday, 27 January 2021 Super Tyres celebrated its Golden Jubilee! While we munched on our celebratory KFC meal — courtesy of management — we reminisced on how this multi-million Rand enterprise was established through the tenacity and fortitude of a husband-and-wife team who, with limited financial means, 50 years ago, started with a single branch in Leopald Street Durban. The company has since grown to a national footprint encompassing 8 Airport Depots, 9 retail branches across KwaZulu Natal and 11 Joint Ventures, stretching over five provinces. We sure have come a long way since those humble beginnings!

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Pietermaritzburg Branch

Celebrating our golden jubilee

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Celebrating our golden jubilee 26

It’s early Friday morning, and already you feel the impulse to set up a date with your girlfriend for later that evening. You’re 25 years old, uneducated and, of most concern, sitting in debt — R1,672,857.14 to be exact.  

In 1968, that was the equivalent scenario facing the founder of our company, Bob Horn.

Fast forward some 50-odd years to 27th Jan 2021, and here we are celebrating the 50th birthday of the company that young tenacious and resilient couple opened in 1971.

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Bob Horn, the Founder of Super Tyres posing with Dean Horn his son now MD

I am very proud of the progress we have made at Super Tyres during my past 20 years, including taking our business nationally and representing two of the biggest car rental companies in our country.  We also pioneered the introduction of Tyre Dealer/Vehicle Dealer Joint Ventures, which brings our tyre skills and excellent pricing, as well as the convenience of fitment, to your local vehicle dealership. I often marvel at the sheer determination, hard work and guts it must have taken to start this fantastic journey that, now, 50 years later, is still going strong. I reiterate: It makes me immensely proud!

I still fondly recall the day when I shared my vision to grow the company nationally with my Dad, and he looked me straight in the eyes and said “Son, do you know what you’re doing?”.

I paused for a moment before answering him: “Dad, did you know what you were doing back in 1971, when you signed a lease in West Street for a higher monthly rental than your entire net worth?” His acknowledging nod symbolised the day I truly took over the reins of the company he had built. Although a lot has changed, with developing new inspiring company visions and values, the core fundamentals have and always will be a part of our DNA—Integrity and Trust! 

Spending the afternoon with my Dad, taking the photos you see in this publication, filled me with so much admiration for this man who had sacrificed so much to give his family opportunities. I remember the long days and nights of not seeing my Dad, as he would arrive home after we had gone to bed and leave the next morning before we awoke.

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Bob & Dean Horn with Bob’s Grandchildren; L-R : Rebecca, Jade, Tyra & Denne  

Dad I love you and will be forever grateful to you for silently teaching me the secrets to success. Although my Mom has passed away some 14 years ago, I remember her now with so much respect, as my Dad often told me, “There is no way I could have done it without your Mom.”

Although I always knew from my youth that I would one day be afforded the huge privilege of leading this great company, I started my journey with a feeling of overwhelm at the massive burden of responsibility that stretched before me. Sometimes feeling very alone, my wife guided me to start business coaching and, through that process, my support structure was formed.

Today, I truly know what my Dad was saying when he emphasised that he could not have done it alone!

I want to take this moment now to thank all of you, from our Super Heroes fitting the tyres to my executive team — without you, success would be impossible.  “Super Tyres is not the name on the wall, it’s not the stock or equipment or buildings… it’s the people who work here, you and me!”