Dig this!

Dig this! 2

The LIV village in Verulam was nominated by Dean Horn as one of Super Tyres’ beneficiaries and we support the home of Mum Nthozo and the children in her devoted care. Orphaned and vulnerable children are cared for in family environment where all their needs are met by taking a holistic approach to physical, emotional and spiritual healing.ently, a group from Support Centre undertook a gardening and improvement project at the Village. Super Tyres donated scores of tyres to be used as vegetable gardens in line with this year’s theme; “Safe food now for a healthy tomorrow”. Super Tyres also left the house mother with some garden tools.

Dig this! 3

Above: Mum Nthozo and Sache Horn, Wife of our CEO Dean, working in the garden.



Yvonne Stephen and Melanie Pillay are ‘sisters’ in service commitment!

Yvonne Stephen and Melanie Pillay are ‘sisters’ in service commitment! 5
Yvonne Stephen and Melanie Pillay are ‘sisters’ in service commitment! 6

Yvonne left, and Melanie right, are both valuable and dedicated members of the Super Tyres Head Office Team.

Melanie works in Admin and Reception at Head Office and is “celebrating five wonderful, happy – and very proud – years working for a supportive company that is more than a Team, but rather my Family! After all I spend eight hours here every day,” she laughs. Yvonne says that her need to help solve problems in her role as Data Capturer and Credit Controller gets her ready for work every day: “Super Tyres really lives its Value of Family; we are one big supportive family, and it shows in our work commitment and fun environment!”

Tyre manufacturing technologies

Tyre manufacturing technologies 8

There are so many considerations when it comes to designing and manufacturing tyres, from composition and performance to road handling and lifespan. Check out these videos for insights into this fascinating industry and gain a better understanding about those pieces of rubber that are the safety barrier between you and the road.

Fun fact: Did you know that tyres could generate electricity? This research started years ago, but becomes more relevant and interesting in the context of electric cars today.

What happens to ‘tyred’ tyres? – Tyre recycling

Tyre Graveyard

Old tyres are a standard by-product of owning a vehicle. Disposing of them however at their end of life poses a challenge owing to their awkward shape and non-biodegradability. Old tyres cannot simply be dumped on the local garbage truck to get rid of them as they can become hazardous to the environment. While the conventional method of car tyres disposal is stockpiling or dumping illegally, these methods only serve as a short-term solution and could be hazardous if caught by fire.

Recycling is not only a long-term solution but also an efficient method for tyre disposal, and growing traction in South Africa (no pun intended!) In 2011 it was estimated that 60 million used tyres could be found on South African soil – more tyres than people. 

What happens to ‘tyred’ tyres? - Tyre recycling 9

In 2012 South Africa approved the REDISA Integrated Industry Waste Tyre Management Plan (IIWTMP) whereby tyre producers (both domestic manufacturers and importers) would themselves pay for the recycling of their products.

A fee of R2.30 per kilogram was levied on all new tyre rubber. Proceeds were used to establish an infrastructure for tyre collecting and downcycling and to pay for its administration. The scheme is administered by REDISA, the Recycling and Economic Development Initiative of South Africa, an independent body. 

What happens to ‘tyred’ tyres? - Tyre recycling 10

For collection and recycling, REDISA developed a system of ‘transporters’ for collection and depots where tyres could be stowed. Upon request from registered dealerships the transporters collect used tyres, bring the tyres to the depot and are paid for the volume of tyres delivered. From the depot, the waste tyres are then sent to processing centres, where they are turned into new products or energy.

Linked to the Nelson Mandela University in Port Elizabeth and Stellenbosch University, REDISA, along with managing this system, funds research and development for new processing methods and higher value applications for waste tyres. While it carries out promotional activities, it also raises consumer awareness.

Read more about REDISA

Raving Fans

Raving Fans 12

Raving Fans

We never ‘tyre’ of sharing the testimonials from our satisfied customers who become Raving Fans after experiencing our superior service! But don’t take our word for it, hear it from the Fans themselves:

“My favourite tyre shop” – Michael Lasich, Brickhill Branch (5 stars on Google My Business!)
“Accolades, thanks, appreciation and more to Chané at your Umgeni Road Branch for pulling out all the stops on an urgent trye replacement!” – Tom Féher, Umgeni Branch.

“I am extremely delighted at the fantastic care and service received from Ricky” – Mrs Dormer, Pinetown Branch.

“I have never experienced such a high level of service in a tyre fitment centre before” – Cliff Govender, Umgeni Branch.

“As customers we are always quick to complain when things go wrong. However, I would like to thank Mlu at Super Tyres Brickhill Road Branch, Durban, who went all out to ensure my car was fixed even though it was time to go home. He worked an extra two hours to ensure the part was sourced. High five to this young man!” – Mandla Ndaba, Brickhill Road Branch.“The service at the new uMhlanga (Gateway) Branch is phenomenal. The service was excellent and the premises neat and tidy. An impressive experience all round!” – Gordon Reid, uMhlanga Branch.

Super Tyres Values 50 years on…

Super Tyres Values 50 years on... 14

Our Values

Super Tyres Values 50 years on... 15
“GIFFT” – Growth, Integrity, Family, Fun, Time

Super Tyres is all about Family, that’s why you are receiving this newsletter! We are a family-owned and run business that has been servicing the tyre industry since 1971, now under the capable and nurturing leadership of our CEO Dean, son of our Founder. 

Super Tyres chooses the right people for the right job. We encourage maximising potential of every member through the best opportunity for skills development and advancement. We take responsibility for those in our care very seriously – true Family Values, which are reflected in our outstanding service and customer focus.

Now celebrating 50 years in the tyre industry, our Mission Statement is to nurture life-long relationships with our customers and, through offering them the best service, best price and overall best experience when dealing with us, to develop them into Raving Fans and for them to also become part of the Super Tyres family. 

Michelin Vision

Michelin Vision

Industry News

Michelin has pledged to meet the challenge of innovation and environmental responsibility. 

Michelin Vision 16
Just ONE of the innovations under development from Michelin

In 2017, Michelin unveiled the VISION concept, which comprises both a wheel and an airless tyre that is not only Airless — a technology that eliminates the risk of flats and rapid pressure loss and reduces environmental impact – but is also Rechargeable, Connected and is 100% Sustainable. 

“This new concept is projecting us into the future of sustainable mobility and guiding our strategic decisions, in line with our values and our corporate DNA,” says Florent Menegaux, Group Michelin CEO.

To read all about their fantastic innovations
(click to view the full content on their website).

Super Tyres Gateway with East Coast Radio (Danny Gueselli)

Gateway Auto City Opening

10/10 for new branch in Gateway, Umhlanga!

We are super proud to announce the opening of a flagship branch in the exclusive Gateway Auto City, ideally position on arterial routes for easy access for our clients. 

To celebrate the official opening we had East Coast Radio doing a live broadcast with Danny Gueselli and a great live interview with Super Tyres CEO, Dean Horn.

With our address as 1 Jubilee Grove, Umhlanga Ridge, we have much to be jubilant about and look forward to developing it onto another memorable experience for our customers.

Just look out for our distinctive branding where our attentive and experience Team will assist you with every tyre-related issue. 

Just look out for our distinctive branding where our attentive and experience Team will assist you with every tyre-related issue. 

Welcome to Super Tyres Umhlanga, Gateway!

Super Tyres Gateway Opening

Women thriving in a predominantly male-dominated industry.

Women thriving in a predominantly male-dominated industry. 18

A group of women are showing their male counterparts that they are more than capable of working and thriving in a typically male-dominated industry.

Women thriving in a predominantly male-dominated industry. 19
(L-R): Shubnum Ramnarain, Ayanda Ngaleka, Swazi Kubheka and Meruska Dayasankar.

Shubnum Ramnarain, Branch Manager of Super Tyres new flagship Gateway store, has twenty-five years’ industry experience and explains that there have been a few hurdles that they have faced as women in the tyre industry. “Some male customers presume that I am not knowledgeable but my experience, industry knowledge and hands-on approach enables me to quickly win them over. As soon as men realise that you know what you’re talking about and can assist with wheel alignment or give them expert advice when it comes to choosing the correct tyres, you’ve earned their respect and they take you seriously,” says Shubnam.

Super Tyres Managing Director, Dean Horn, explains that having a female influence in the business has been phenomenal. “Over the few years we have welcomed more women into the business to fulfil various roles from tyre fitters to branch manager positions. Women are equally knowledgeable and have outstanding attention to detail. Their customer service and management skills are fantastic and their willingness to learn and grow is admirable.”

Super Tyres aim to bring more staff through the business by training and upskilling them from the bottom up. Ayanda Ngaleka, a Tyre Fitter from the Super Tyres Gateway store has been with the company for eighteen months after completing a year-long learnership and is thriving. “I have learnt so much at Super Tyres and am proud to be a woman in this industry. I take pride in my work and am very good at fitting tyres, balancing of wheels and repairing punctures.”

Swazi Kubheka and Meruska Dayasankar, both in the sales department at the Super Tyres Gateway store, have noted a growing trend of women coming in to have their tyres replaced and/or wheel alignment seen to. “It is wonderful to see more women coming in to our stores,” says Meruska.

Swazi, who has been with Super Tyres for the past three months has a passion for learning and believes that your attitude sets the tone for the success of your life. “I am really enjoying being a part of the Super Tyres family and have learnt so much already. I love being part of a team and look forward to growing in the company.”

Meruska, who has five years’ experience in the tyre industry, says she is passionate about ensuring customers are happy and loves exceeding their expectations.

All four ladies share the belief that knowledge is power and their advice for fellow women is to never doubt their worth or ability. “Never sell yourself short. You can be successful in a man’s world and are more than capable of achieving great things. Empower yourself through ongoing learning, ensure you have a skill and always strive to do your best,” says Meruska.

Shubnam says she loves working in the tyre industry and has great respect for all women who work in typically male-dominated industries. “This women’s month let’s all make a concerted effort to recognise, honour and appreciate all the wonderful women in our lives.”

KZN Choice Awards now OPEN

KZN Choice Awards now OPEN 21

Voting for KZN Choice Awards has begun, vote for Super Tyres as Best Tyre Store and stand a chance to WIN great prizes. Follow the link to vote now: https://bit.ly/3xH9F2w

KZN Choice Awards now OPEN 22

Vote before 29 August in the first Ballot 1

You must complete at least 15 “Best” Categories for a valid entry

A verification email will be sent into your inbox to activate your entry.