Super Tyres beach clean-up initiative: one tyre at a time

Super Tyres beach clean-up initiative: one tyre at a time 2

Following the recent floods across KwaZulu-Natal, Super Tyres have launched a beach clean-up initiative as part of their Asibambisane (which means ‘let us carry each other’) Community Projects.

“Hundreds of tyres are amongst the large amounts of rubbish and debris that has been washed up onto our beautiful beaches. If you spot washed up tyres anywhere along the coast from Umhlanga to South beach please contact us and our team will collect them and ensure they are disposed of safely and responsibly,” says Dean Horn – Managing Director of Super Tyres.

On Tuesday 19th April, Dean and his wife, Sache, together with volunteers from the Umhlanga Urban Improvement Precinct (UIP) collected over one hundred tyres from the Umhlanga beach and transported them to the local waste management facility.

The public are encouraged to contact Dean Horn via WhatsApp on 083 384 4175 to report beached tyres along the Durban coast between Umhlanga and South beach.

“Together we can make a difference and get KZN on the road to recovery, one tyre at a time,” concludes Horn.

Savvy tips to save fuel and money

Savvy tips to save fuel and money 4

Following further hefty fuel price increases this month, South African motorists have to find savvy ways to save fuel and money.  

“While the speed you drive is arguably the most significant factor affecting fuel consumption, there are a number of other ways you can change your driving habits that will have a substantial impact on the money you spend at the pump,” explains Dean Horn – Super Tyres Managing Director. 

1. Keep tabs on tyre pressure

Make sure your tyres are inflated to the correct pressure as underinflated and/or overinflated tyres adversely affect fuel economy. Approximately 20 percent of fuel goes towards overcoming friction between the tyres and the road, therefore ensure you have your tyres checked to help prevent unnecessary spending at the pumps.

2. Maintain your vehicle

A car can burn up to 30% more fuel if regular maintenance is not performed. Things like worn spark plugs, worn rings, faulty injectors, sticky brakes, dirty oil and dirty filters all add up to engine inefficiency which leads to increased fuel consumption.

3. Be wheel wise

Check your car’s wheel alignment. Bad wheel alignment causes more friction which takes more power to overcome and results in higher fuel consumption. It is also important to rotate your tyres regularly to help extend the life of your tyres and improve performance. It is advisable to rotate and balance your tyres, and have wheel alignment done every 10,000 Km.

4. Gentle right foot

Excessive speed is the biggest fuel-consuming factor so having a light right foot and ensuring all acceleration is gentle is important to fuel-efficient driving. The best advice is to drive at the lowest speed in the highest gear that the road and traffic conditions allow without labouring the engine. 

5. Don’t get dragged down

Don’t leave your roof bars and roof box on unnecessarily because they create wind resistance and cause your car to use more fuel through the ‘drag’ effect. This is increased the faster you drive. An empty roof rack adds approximately 15% drag when driving 120kmh. At the same speed, a roof box adds 39% drag, making your vehicle much less fuel efficient. Driving with an open window also has a similar effect.

6. Combine journeys

Plan ahead and make one round trip rather than several short trips. Once the engine is warm it will operate at its most efficient, whereas several cold starts will increase fuel consumption even though the total mileage could be the same.

“Saving on fuel by keeping your vehicle maintained and adjusting the way you drive may seem like a bit of a hassle, but if you increase your fuel economy by between 20% and 40%, a tank that normally gets you 700km could get you close to 1 000 km. If you are unsure about the condition and safety of your vehicle’s tyres and shocks, get them checked by a tyre specialist for your peace of mind,” concludes Horn.

Valentine’s Day: Spreading some love

Valentine's Day: Spreading some love 6

The Executive spent most of their morning distributing Boxes of Chocolates to All the Ladies at Super Tyres for Valentines Day.

“We are proud to have 24 Ladies working at Super Tyres, which represents about 20% of our total workforce. Besides Admin, we have ladies working as Fitters, some of who are training as Wheel Alignment Technicians, as well as Joint Venture and Retail Branch Managers. I am very proud of our Ladies “said Dean MD.

No time like the present…

No time like the present... 8

Superhero Mlu Khanyile went above and beyond — twice — for two different clients. The recent occasion was when he made his way to our Best Drive Durban Central branch at 17h00 to help finish a Toyota bakkie’s rear drums and linings and only finished at 18h30, working way beyond his official knock-off time, and going way beyond the demands of his role.

Wheel Alignment Course

Wheel Alignment Course 10

Ayanda, from the Gateway branch attended a four-day Wheel Alignment course at the Traction Training Academy.

Also having served here internships as a YES student, since 1 December 2021, Ayanda is now permanently employed as a Tyre Fitter at the Gateway branch where she “really loves” her job!

In the image Ayanda in red sits through the theory section of the course.

Dig this!

Dig this! 12

The LIV village in Verulam was nominated by Dean Horn as one of Super Tyres’ beneficiaries and we support the home of Mum Nthozo and the children in her devoted care. Orphaned and vulnerable children are cared for in family environment where all their needs are met by taking a holistic approach to physical, emotional and spiritual healing.ently, a group from Support Centre undertook a gardening and improvement project at the Village. Super Tyres donated scores of tyres to be used as vegetable gardens in line with this year’s theme; “Safe food now for a healthy tomorrow”. Super Tyres also left the house mother with some garden tools.

Dig this! 13

Above: Mum Nthozo and Sache Horn, Wife of our CEO Dean, working in the garden.



Tyre manufacturing technologies

Tyre manufacturing technologies 15

There are so many considerations when it comes to designing and manufacturing tyres, from composition and performance to road handling and lifespan. Check out these videos for insights into this fascinating industry and gain a better understanding about those pieces of rubber that are the safety barrier between you and the road.

Fun fact: Did you know that tyres could generate electricity? This research started years ago, but becomes more relevant and interesting in the context of electric cars today.

What happens to ‘tyred’ tyres? – Tyre recycling

Tyre Graveyard

Old tyres are a standard by-product of owning a vehicle. Disposing of them however at their end of life poses a challenge owing to their awkward shape and non-biodegradability. Old tyres cannot simply be dumped on the local garbage truck to get rid of them as they can become hazardous to the environment. While the conventional method of car tyres disposal is stockpiling or dumping illegally, these methods only serve as a short-term solution and could be hazardous if caught by fire.

Recycling is not only a long-term solution but also an efficient method for tyre disposal, and growing traction in South Africa (no pun intended!) In 2011 it was estimated that 60 million used tyres could be found on South African soil – more tyres than people. 

What happens to ‘tyred’ tyres? - Tyre recycling 16

In 2012 South Africa approved the REDISA Integrated Industry Waste Tyre Management Plan (IIWTMP) whereby tyre producers (both domestic manufacturers and importers) would themselves pay for the recycling of their products.

A fee of R2.30 per kilogram was levied on all new tyre rubber. Proceeds were used to establish an infrastructure for tyre collecting and downcycling and to pay for its administration. The scheme is administered by REDISA, the Recycling and Economic Development Initiative of South Africa, an independent body. 

What happens to ‘tyred’ tyres? - Tyre recycling 17

For collection and recycling, REDISA developed a system of ‘transporters’ for collection and depots where tyres could be stowed. Upon request from registered dealerships the transporters collect used tyres, bring the tyres to the depot and are paid for the volume of tyres delivered. From the depot, the waste tyres are then sent to processing centres, where they are turned into new products or energy.

Linked to the Nelson Mandela University in Port Elizabeth and Stellenbosch University, REDISA, along with managing this system, funds research and development for new processing methods and higher value applications for waste tyres. While it carries out promotional activities, it also raises consumer awareness.

Read more about REDISA

Michelin Vision

Michelin Vision

Industry News

Michelin has pledged to meet the challenge of innovation and environmental responsibility. 

Michelin Vision 18
Just ONE of the innovations under development from Michelin

In 2017, Michelin unveiled the VISION concept, which comprises both a wheel and an airless tyre that is not only Airless — a technology that eliminates the risk of flats and rapid pressure loss and reduces environmental impact – but is also Rechargeable, Connected and is 100% Sustainable. 

“This new concept is projecting us into the future of sustainable mobility and guiding our strategic decisions, in line with our values and our corporate DNA,” says Florent Menegaux, Group Michelin CEO.

To read all about their fantastic innovations
(click to view the full content on their website).

Super Tyres Gateway with East Coast Radio (Danny Gueselli)

Gateway Auto City Opening

10/10 for new branch in Gateway, Umhlanga!

We are super proud to announce the opening of a flagship branch in the exclusive Gateway Auto City, ideally position on arterial routes for easy access for our clients. 

To celebrate the official opening we had East Coast Radio doing a live broadcast with Danny Gueselli and a great live interview with Super Tyres CEO, Dean Horn.

With our address as 1 Jubilee Grove, Umhlanga Ridge, we have much to be jubilant about and look forward to developing it onto another memorable experience for our customers.

Just look out for our distinctive branding where our attentive and experience Team will assist you with every tyre-related issue. 

Just look out for our distinctive branding where our attentive and experience Team will assist you with every tyre-related issue. 

Welcome to Super Tyres Umhlanga, Gateway!

Super Tyres Gateway Opening