Dig this!

Dig this! 2

The LIV village in Verulam was nominated by Dean Horn as one of Super Tyres’ beneficiaries and we support the home of Mum Nthozo and the children in her devoted care. Orphaned and vulnerable children are cared for in family environment where all their needs are met by taking a holistic approach to physical, emotional and spiritual healing.ently, a group from Support Centre undertook a gardening and improvement project at the Village. Super Tyres donated scores of tyres to be used as vegetable gardens in line with this year’s theme; “Safe food now for a healthy tomorrow”. Super Tyres also left the house mother with some garden tools.

Dig this! 3

Above: Mum Nthozo and Sache Horn, Wife of our CEO Dean, working in the garden.



Tyre manufacturing technologies

Tyre manufacturing technologies 5

There are so many considerations when it comes to designing and manufacturing tyres, from composition and performance to road handling and lifespan. Check out these videos for insights into this fascinating industry and gain a better understanding about those pieces of rubber that are the safety barrier between you and the road.

Fun fact: Did you know that tyres could generate electricity? This research started years ago, but becomes more relevant and interesting in the context of electric cars today.

What happens to ‘tyred’ tyres? – Tyre recycling

Tyre Graveyard

Old tyres are a standard by-product of owning a vehicle. Disposing of them however at their end of life poses a challenge owing to their awkward shape and non-biodegradability. Old tyres cannot simply be dumped on the local garbage truck to get rid of them as they can become hazardous to the environment. While the conventional method of car tyres disposal is stockpiling or dumping illegally, these methods only serve as a short-term solution and could be hazardous if caught by fire.

Recycling is not only a long-term solution but also an efficient method for tyre disposal, and growing traction in South Africa (no pun intended!) In 2011 it was estimated that 60 million used tyres could be found on South African soil – more tyres than people. 

What happens to ‘tyred’ tyres? - Tyre recycling 6

In 2012 South Africa approved the REDISA Integrated Industry Waste Tyre Management Plan (IIWTMP) whereby tyre producers (both domestic manufacturers and importers) would themselves pay for the recycling of their products.

A fee of R2.30 per kilogram was levied on all new tyre rubber. Proceeds were used to establish an infrastructure for tyre collecting and downcycling and to pay for its administration. The scheme is administered by REDISA, the Recycling and Economic Development Initiative of South Africa, an independent body. 

What happens to ‘tyred’ tyres? - Tyre recycling 7

For collection and recycling, REDISA developed a system of ‘transporters’ for collection and depots where tyres could be stowed. Upon request from registered dealerships the transporters collect used tyres, bring the tyres to the depot and are paid for the volume of tyres delivered. From the depot, the waste tyres are then sent to processing centres, where they are turned into new products or energy.

Linked to the Nelson Mandela University in Port Elizabeth and Stellenbosch University, REDISA, along with managing this system, funds research and development for new processing methods and higher value applications for waste tyres. While it carries out promotional activities, it also raises consumer awareness.

Read more about REDISA

Michelin Vision

Michelin Vision

Industry News

Michelin has pledged to meet the challenge of innovation and environmental responsibility. 

Michelin Vision 8
Just ONE of the innovations under development from Michelin

In 2017, Michelin unveiled the VISION concept, which comprises both a wheel and an airless tyre that is not only Airless — a technology that eliminates the risk of flats and rapid pressure loss and reduces environmental impact – but is also Rechargeable, Connected and is 100% Sustainable. 

“This new concept is projecting us into the future of sustainable mobility and guiding our strategic decisions, in line with our values and our corporate DNA,” says Florent Menegaux, Group Michelin CEO.

To read all about their fantastic innovations
(click to view the full content on their website).

Super Tyres Gateway with East Coast Radio (Danny Gueselli)

Gateway Auto City Opening

10/10 for new branch in Gateway, Umhlanga!

We are super proud to announce the opening of a flagship branch in the exclusive Gateway Auto City, ideally position on arterial routes for easy access for our clients. 

To celebrate the official opening we had East Coast Radio doing a live broadcast with Danny Gueselli and a great live interview with Super Tyres CEO, Dean Horn.

With our address as 1 Jubilee Grove, Umhlanga Ridge, we have much to be jubilant about and look forward to developing it onto another memorable experience for our customers.

Just look out for our distinctive branding where our attentive and experience Team will assist you with every tyre-related issue. 

Just look out for our distinctive branding where our attentive and experience Team will assist you with every tyre-related issue. 

Welcome to Super Tyres Umhlanga, Gateway!

Super Tyres Gateway Opening