Michelin Tyres

Michelin Tyres - Their Story

Company Overview & History

Michelin Tyres is a leader in the tyre industry, renowned for its commitment to safety and innovation. With over 130 years of experience in the tyre business, Michelin offers a wide range of tyres for passenger cars, light trucks, motorcycles, and industrial vehicles. Michelin’s tyres are designed to provide exceptional performance, durability and comfort, and their products are rigorously tested to ensure the highest quality standards.

In the late 19th century, tyres were made of solid rubber and had to be replaced frequently due to their low quality. Back in 1889, two brothers founded the Michelin Tyre Company in Paris, France, with a vision to revolutionize the industry. Édouard and André Michelin wanted to create a tyre that would improve performance and safety on the roads. In 1891, The Michelin company took out its first patent for a removable pneumatic tyre which was used by Charles Terront to win the world’s first long-distance cycle race, the 1891 Paris-Brest-Paris. 

As the company grew, so did the competition. With 150 tyre companies in France alone, Michelin had to find a strong brand image to set them apart from the rest. Thus, the Michelin man was born in 1898. In the early 20th century, Michelin introduced the first pneumatic tyres for road vehicles and began to expand internationally, opening its first factory in the UK in 1909. In 1934, they introduced the first run-flat tyre with a reinforced sidewall, allowing drivers to continue on their journey even if the tyre had been punctured. In 1946, Michelin developed and patented the biggest technological innovation in tyre history, Radial tyres which offered improved performance and handling as well as allowing for better gas mileage and increased control. 

Because of its superiority in handling and fuel economy, use of this tyre quickly spread throughout the globe. In 1951, Michelin was reorganized as a holding company and in 1960 was taken over by Édouard’s grandson. Over the next 30 years he led Michelin to the number one position in the World Tyre Market. To this day, Michelin Tyres continues to be a leader in the industry, providing high-quality tyres that are both durable and reliable. With a commitment to innovation and reliability they are sure to remain a leading name in the tyre industry for many years to come.

Business Areas 

Michelin is dedicated to providing drivers with the best possible tyres for their vehicles and applications. With a variety of tyre types and designs, Michelin has a tyre to meet the needs of any driver.

Their passenger and light truck tyres are designed to provide comfort, safety, and performance. These tyres are available in a range of sizes, tread patterns, and compounds to meet the needs of different vehicles and drivers.

Their all-season tyres are designed to provide reliable performance in wet, dry, and snowy conditions. They feature an aggressive tread pattern and are designed to provide superior braking and handling.

Their performance tyres are designed for vehicles that require more grip and handling. These tyres feature advanced tread and compound designs for increased cornering and braking performance. Michelin also produces high-performance racing tyres for competitive motorsports. These tyres are designed for maximum grip and precision handling. 

Michelin produces off-road tyres for light trucks, SUVs, and ATVs. These tyres feature aggressive tread patterns for superior traction in mud, snow, and sand. Michelin also produces winter tyres designed for extreme weather conditions. These tyres feature advanced tread patterns and compounds for increased grip in snow and ice.

They also produce a range of tyres for commercial vehicles, including van and truck tyres. These tyres feature reinforced sidewalls and tread designs for increased durability and reliability. As well as a range of agricultural tyres designed for use on tractors and other agricultural vehicles.

Product Range

Michelin offers a selection of different tyres, each designed with safety and performance in mind, featuring improved grip for all weather conditions and noise reduction. From high-performance to commercial tyres, Michelin has it all.

The high-performance tyre range includes the Pilot Sport and the Primacy, as well as eco-friendly options such as the Energy Saver and the Alpin A4. These ranges are designed to provide increased grip, handling, cornering, braking, and overall performance, ideal for motorsport racing and sports vehicles.

The 4×4 tyre range includes the LTX A/T2, the Latitude Tour and the CrossClimate SUV. These ranges are designed for maximum grip, stability and control, featuring a special tread pattern and reinforced sidewalls, perfect for off-road and all-terrain vehicles. 

The van tyre range includes the Agilis CrossClimate, the Agilis 51 and the Agilis Alpin. These ranges are designed to provide optimal performance in a range of conditions, including wet and dry roads, as well as light off-road terrain, optimal for light commercial vehicles. 

The light truck tyre range includes the X Works XZY3, the X Multi T and the X Line Energy D. These ranges are designed for maximum durability and performance in a range of conditions, perfect for light trucks and heavy commercial vehicles.

With a range of tyres tailored to different vehicles and conditions, Michelin provides tyres that offer optimum performance and durability.


Known for their superior quality, durability, and performance, Michelin has become a popular choice for sponsorships and endorsements of all kinds, ranging from motorsport to charity functions.

Michelin has a longstanding sponsorship with several major motorsport series including Formula 1, MotoGP, and the World Rally Championship. They also sponsor several other events like the 24 Hours of Le Mans, the Tour de France, the Formula E Championship and the Pikes Peak International Hill Climb.

In addition to motorsports, Michelin is committed to environmental initiatives to help promote more sustainable transportation options. Every year they sponsor the Michelin Challenge Bibendum, which brings together scientists, engineers and entrepreneurs to develop sustainable mobility solutions. In addition, Michelin is a major sponsor of the Paris-Dakar Rally, which promotes eco-friendly vehicle technology and sustainable travel. 

The company has also sponsored a number of other activities, including art exhibitions, music festivals and sports teams. Michelin also sponsors a number of athletes, to the likes of the iconic tennis player, Roger Federer and the legendary soccer player, Lionel Messi.

Michelin’s sponsorships demonstrate a commitment to the communities in which it operates and its commitment to a better future. 

Brand Positioning

Today, Michelin Tyres are widely regarded as one of the best in the world, their commitment to excellence is evident in its wide range of tyres, which are designed to meet the needs of all types of drivers. Michelin has established itself as a leader in the field of green tyre technology, designing tyres to help reduce fuel consumption and emissions, helping to make driving more environmentally friendly, as well as making their tyres more durable and long-lasting to help reduce the environmental impact of regular tyre replacements. With its commitment to excellence and innovation, Michelin has positioned itself as one of the leading tyre manufacturers in the world.

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