Kumho Tyres

Kumho Tyres - Their Story

Company Overview & History

With over 60 years of experience in the industry, Kumho Tyres has become one of the most respected and reliable brands to choose from. They focus on producing a variety of tyres for cars, light trucks, vans, buses and SUVs as well as specialty tyres for motorsport, off-roading and aviation. By constantly innovating and developing new products, Kumho is able to utilise the latest technologies and materials to deliver high-performance, reliable tyres that are tested rigorously before they hit the market.

Kumho Tyres is a South Korean tyre manufacturing company that has been in operation since 1960. Established under the name ‘Samyang Tyre Co’ they initially focused on producing tyres for bicycles. In 1965, the company changed its name to ‘Kumho Tyres’ and began producing tyres for cars and light trucks, as well as entering the aviation tyre industry. Over the years, Kumho Tyres quickly grew to become one of the largest tyre manufacturers in South Korea and began to expand to become a global player in the tyre industry by opening several production plants across the world. In 1975, Kumho introduced their first range of radial tyres which offered a lower fuel consumption as well as better traction and grip. In the ’80s, they entered the high-performance tyre market with the introduction of the Kumho KR-01 and the Kumho KRS-01 range. In 1992, Kumho Tyres joined the list of the top 10 tyre manufacturers in the world by expanding its production facilities and increasing its export market. In the 2000s and 2010s, Kumho Tyres began to focus on the development of more eco-friendly options and introduced the Kumho Ecsta LE Sport and the Kumho Ecsta PS31 ranges. Today, they continue to expand their global presence by partnering with major automotive companies like BMW and Mercedes-Benz.

Business Areas

Mainly focused on the commercial business, Kumho Tyres offers a wide range of tyres for numerous applications such as passenger cars, trucks, buses as well speciality tyres for motorsport, off-roading and the aviation sector. Kumho Tyres is also dedicated to research and development. They have a whole team responsible for researching new materials, technologies and processes to improve their products.

Product Range

Kumho Tyres offers a wide range of quality tyres to suit different vehicles and driving needs. From passenger cars and light trucks to 4X4s, Kumho has a tyre to suit everyone’s needs.

The Kumho Tyres passenger car ranges include the Solous KR21, which is a performance tyre designed for long-distance and city driving, which helps reduce noise and offers improved handling and grip. The Ecsta PS31 is another popular choice in the passenger car range, designed to offer an excellent balance of performance and comfort.

The Kumho Tyres light truck ranges include The Road Venture MT, which is a high-performance, all-terrain tyre designed for off-road and on-road use, with a reinforced construction for improved durability and a special tread pattern for increased traction. The Road Venture AT51 is Kumho’s all-season light truck tyre, designed to provide superior grip and traction in all weather conditions.

The Kumho Tyres 4X4 and SUV ranges include the Dynapro AT-M, which is a tough all-terrain tyre designed for off-road driving, designed with a reinforced construction and an aggressive tread pattern for maximum grip in all driving conditions. The Ecsta STX is a high-performance tyre designed for on-road use, with a special tread pattern for improved handling and stability.

With a tyre for every vehicle and driving needs, Kumho Tyres provides the perfect solution for any driver.


Since the inception of Kumho Tyres, they have played a huge role in sponsoring sports teams and events, quickly becoming one of the most recognisable names in the world of sports. Kumho Tyres is passionate about giving back to the community and supporting the causes they believe in. Their sponsorships range from motorsports to eco-friendly initiatives, with a long history of successful partnerships with a variety of organisations.

Throughout the years, Kumho Tyres has been involved in numerous motorsport events including the Formula 1, the Formula 3, the World Rally Championship and the World Touring Car Championships.

When it comes to eco-friendly initiatives, Kumho Tyres is a major sponsor of the World Wildlife Funds Earth Hour and World Environment Day to raise awareness for environmental endeavours. Kumho Tyres is also committed to reducing its carbon footprint and increasing its use of renewable energy sources.

In addition to this, they sponsor a wide variety of organisations geared towards the upliftment of others, such as the Make-a-Wish Foundation and the Red Cross as well as sponsoring a number of educational programmes like the Kumho Tyres Road Safety education programme, which is designed to promote safe driving habits among young drivers.

These sponsorships reflect the commitment Kumho Tyres has towards giving back to their community, and has become instrumental in the success of the brand. Their commitment to sponsoring activities and events continues to this day.

Brand Positioning

Kumho Tyres is a world-renowned tyre manufacturer that has positioned itself as a leader in the industry. With an unwavering commitment to safety, quality and innovation, they have become one of the most reliable and trusted brands in the world. Kumho Tyres invests heavily in research and development to ensure that its tyres meet the highest standards of safety, performance and efficiency. The company has also positioned itself as an affordable brand, offering a wide range of tyres at competitive prices making them an attractive option for those looking to not compromise quality for affordability. Kumho Tyres also prides itself on its environmental friendliness, using eco-friendly materials in the manufacturing process and reducing its carbon footprint. Kumho Tyres continues to strive for excellence and innovation to offer the highest quality tyres at the best possible prices.

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