Goodyear Tyres

Goodyear Tyres - Their Story

Company Overview

Goodyear Tyres is one of the most iconic and recognizable brands in the automotive industry and has been a leader in tyre technology and innovation for over a century. With over 60,000 employees worldwide, Goodyear operates in over 50 countries as one of the largest tyre producers in the world. Their tyres are designed to provide superior performance and safety in a variety of conditions and terrains, with a commitment to excellence Goodyear strives to provide the highest quality tyres for all types of vehicles.


Founded in 1898, by Frank Seiberling in Ohio, USA, Goodyear Tyres was originally a bicycle tyre company and their first major product the “Bicycle Universal” tyre was a hit. Shortly after the release, the company expanded rapidly and began producing tyres for cars in 1904. Soon enough Goodyear Tyres were seen on almost every popular car. In 1911, Goodyear introduced the first non-skid tyres that featured a unique tread pattern that improved traction and safety on wet roads. Goodyear also developed the first “tubeless” tyre in 1948, eliminating the need for an inner tube which made their tyres easy to install and maintain. In 1952, the company became the first tyre manufacturer to supply tyres to Formula 1 racing, a partnership that continues to this day. Goodyear Tyres have been used in NASCAR for more than 50 years, and the company has won multiple championships in various racing series. Today Goodyear continues to be the top choice for most drivers – whether you’re looking for a reliable tyre with great traction in wet conditions or a high-performance tyre for the racetrack, they have you covered. 

Business Areas

Goodyear offers a range of tyres for both cars and light commercial vehicles. Goodyear tyres are designed to meet a variety of driving needs, with different types of tyres available for different applications.

Goodyear’s passenger car tyres provide improved traction, better handling, improved fuel efficiency, and longer tyre life. The improved traction allows for better control of the car, even in wet or icy conditions.

Their all-season tyres are designed to be used year-round, to provide increased grip and traction depending on the weather conditions. Additionally, all-season tyres offer improved fuel efficiency, reducing fuel consumption and costs.

Their light commercial tyres are designed for city driving, as well as the more rugged options for off-road use. Light commercial tyres are designed for good handling and durability, while off-road tyres are designed to provide increased traction and durability in off-road conditions.

Goodyear’s racing and performance tyres are designed for increased grip and cornering ability as well as improved braking performance.

Product Range

The economy range includes The Assurance TripleMax, The Eagle Vector All-Season and the Assurance Fuel Max. These ranges are designed to provide increased grip in all weather and road conditions with long-lasting tread life.

The mid-range of Goodyear includes The Assurance All-Season, The Eagle F1 Asymmetric All-Season and the Eagle Sport All-Season. These ranges offer improved grip and a longer tread life than the economy range, as well as better handling and a smoother ride.

The ultra-high performance range includes The Eagle F1 Asymmetric, The Eagle F1 SuperSport and The Eagle F1 SuperSport RS. These ranges are designed to provide excellent grip and braking performance in all weather conditions.

The speciality range includes The UltraGrip Performance G1, which is designed to offer drivers maximum grip and handling on wet roads, and the UltraGrip SUV is ideal for SUVs and 4x4s, designed with a reinforced sidewall and deep tread pattern for excellent traction, stability and durability for off-roading.


Goodyear Tyres has been involved in motorsport sponsorship for over a century, with their first involvement dating back to 1904 when they sponsored a race at the Indianapolis Motor Speedway. Goodyear has been a major sponsor for the Formula 1 since the mid-1990s and they have been an exclusive tyre supplier of the NASCAR Cup series since 1997. Goodyear sponsors several other racing series such as Formula E, the IMSA WeatherTech SportsCar Championship, and the World Endurance Championship. Some of their most high-profile celebrity endorsements include Lewis Hamilton, Fernando Alonso and Sebastian Vettel.

Brand Positioning

Their brand positioning focuses on innovation and technology, while also emphasizing the company’s commitment to quality, safety, and performance. Goodyear strives to be the tyre of choice for automotive and commercial customers, providing reliable products and services that help them get the most out of their vehicles. Goodyear also emphasizes its commitment to sustainability, with an emphasis on reducing its environmental footprint and investing in the communities it serves. The brand’s messaging is reflective of its mission to be a trusted partner for drivers around the world.

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