Dunlop Tyres

Continental Tyres - Their Story

Company Overview & History

Continental Tyres is a German-based tyre manufacturer and supplier considered to be one of the world’s top tyre production companies. World-renowned for their reliability and longevity, their tyres also provide drivers with a safe and comfortable ride. Founded in 1871, Continental has been providing superior tyres for vehicles of any kind for over 250 years. With a focus on innovation and high quality, they continue to develop new products to help drivers save fuel and reduce CO2 emissions.

Back in 1871 when Continental was established, the company originally focused on manufacturing solid rubber tyres for horse-drawn carriages. In the late 19th century, Continental Tyres began manufacturing rubber and other products for the automotive industry. In 1898, 15 years after the first motor car was invented, Continental became one of the first companies that produced pneumatic tyres. Throughout the 20th century, Continental grew significantly with its first overseas factory in the Netherlands and expanded its product range to include industrial and agricultural vehicles. 

In 1931, they began to manufacture their tyres under the brand name ‘Conti-Matic’ developed for a wide range of tyres and different applications. In the 1950’s Continental was one of the first brands to introduce radial tyres which were more efficient and provided improved handling and safety. In the 1970s, Continental developed a range of tyres specifically designed for Formula One racing and other motorsports. Over the years, they have continued to innovate and expand their brand which has enabled them to become a global leader in the tyre industry.

Business Areas

Continental Tyres is committed to providing innovative, safe and reliable tyres to meet the needs of the automotive industry and its customers. The company’s business areas include Passenger and Light Truck Tyres, Commercial Vehicle Tyres, Motorcycle Tyres, Motorsport Tyres and Industry Tyres. 

Passenger and Light Truck Tyres are the most popular category and are designed for everyday use on cars, SUVs, light trucks, and vans. Designed to provide superior performance and safety for passenger vehicles and light trucks. These products are developed with the latest technologies to guarantee maximum safety and comfort on the road. 

Commercial Vehicle Tyres are designed for trucks, buses, and other commercial vehicles. Continental provides tyres that are specifically designed to cope with the challenging conditions of commercial vehicles. They offer a range of tyres for different applications, including long-haul, regional, and urban driving.

Motorcycle Tyres are specially designed for motorcycles, scooters, and mopeds. Continental Tyres offers tyres for different riding styles and terrain, ensuring superior performance and safety for two-wheel riders.

Motorsport Tyres are designed to provide superior performance and grip on the race track. Continental Tyres offers a range of tyres for motorsports, including open-wheel and endurance racing as well as tyres for rally racing and off-road vehicles.

Industry Tyres are designed for industrial applications such as forklifts, earthmoving equipment, and agricultural machinery. These tyres are developed to provide superior performance and safety in challenging industrial environments.

Product Range

Continental Tyres offer a range of tyres for a variety of different vehicles and uses. Their ranges include The ContiPremiumContact range, The ContiSportContact range, The ContiEcoContact range and The ContiCrossContact range which all provide excellent performance and safety in all types of roads and weather conditions, designed to withstand wear and tear. 

The ContiPremiumContact range is the flagship range of Continental Tyres, designed for cars and SUVs, they provide reliable performance in both wet and dry conditions. They feature a distinct tread pattern which helps reduce road noise and improve handling.

The ContiSportContact range is designed for performance vehicles. This range features a unique tread pattern which helps to provide increased grip on the road. Suitable for high-speed driving and racing.

The ContiEcoContact range is tailor-made for fuel-efficient vehicles and is designed to reduce rolling resistance and improve fuel economy. They feature a specific tread pattern which helps reduce noise levels and improve handling.

The ContiCrossContact range is designed for off-road vehicles and provides excellent grip and handling on all types of terrain. Featuring a distinct tread pattern that helps reduce noise levels and improve handling in the most treacherous of conditions


Continental is committed to supporting a range of sponsorships and partnerships that reflect its core values and beliefs. They have been sponsoring sporting events since the 1950’s and are the official sponsor for many major sporting events such as the UEFA Champions League, the German Bundesliga, Formula 1, MotoGP, the Dakar Rally, the World Rally Championship and the Tour de France, as well as a supplying Adidas with rubber soles for running shoes.

Brand Positioning

Continental Tyres’ brand positioning is centred around safety, comfort, and performance, with an emphasis on safety. Their tyres are designed to provide drivers with maximum safety and comfort, while also offering enhanced performance. Through its advanced technology, Continental Tyres has developed tyres that are suited for a wide range of conditions and driving styles.

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