Celebrating our golden jubilee

It’s early Friday morning, and already you feel the impulse to set up a date with your girlfriend for later that evening. You’re 25 years old, uneducated and, of most concern, sitting in debt — R1,672,857.14 to be exact.  

In 1968, that was the equivalent scenario facing the founder of our company, Bob Horn.

Fast forward some 50-odd years to 27th Jan 2021, and here we are celebrating the 50th birthday of the company that young tenacious and resilient couple opened in 1971.

Bob Horn, the Founder of Super Tyres posing with Dean Horn his son now MD

I am very proud of the progress we have made at Super Tyres during my past 20 years, including taking our business nationally and representing two of the biggest car rental companies in our country.  We also pioneered the introduction of Tyre Dealer/Vehicle Dealer Joint Ventures, which brings our tyre skills and excellent pricing, as well as the convenience of fitment, to your local vehicle dealership. I often marvel at the sheer determination, hard work and guts it must have taken to start this fantastic journey that, now, 50 years later, is still going strong. I reiterate: It makes me immensely proud!

I still fondly recall the day when I shared my vision to grow the company nationally with my Dad, and he looked me straight in the eyes and said “Son, do you know what you’re doing?”.

I paused for a moment before answering him: “Dad, did you know what you were doing back in 1971, when you signed a lease in West Street for a higher monthly rental than your entire net worth?” His acknowledging nod symbolised the day I truly took over the reins of the company he had built. Although a lot has changed, with developing new inspiring company visions and values, the core fundamentals have and always will be a part of our DNA—Integrity and Trust! 

Spending the afternoon with my Dad, taking the photos you see in this publication, filled me with so much admiration for this man who had sacrificed so much to give his family opportunities. I remember the long days and nights of not seeing my Dad, as he would arrive home after we had gone to bed and leave the next morning before we awoke.

Bob & Dean Horn with Bob’s Grandchildren; L-R : Rebecca, Jade, Tyra & Denne  

Dad I love you and will be forever grateful to you for silently teaching me the secrets to success. Although my Mom has passed away some 14 years ago, I remember her now with so much respect, as my Dad often told me, “There is no way I could have done it without your Mom.”

Although I always knew from my youth that I would one day be afforded the huge privilege of leading this great company, I started my journey with a feeling of overwhelm at the massive burden of responsibility that stretched before me. Sometimes feeling very alone, my wife guided me to start business coaching and, through that process, my support structure was formed.

Today, I truly know what my Dad was saying when he emphasised that he could not have done it alone!

I want to take this moment now to thank all of you, from our Super Heroes fitting the tyres to my executive team — without you, success would be impossible.  “Super Tyres is not the name on the wall, it’s not the stock or equipment or buildings… it’s the people who work here, you and me!”

Gerrit – 23 December 2020

My wife and I would like to thank Praveen and his Team on their Excellent service ,they even sorted out the alignment that other companies couldn’t figure out. Once again Thank You and keep up the Fantastic service.

Gerrit Ockerse

Brickhill Road Branch

Kim – 05 December 2020

Hi Leslie and Dean

Hope you’re well

I wanted to give you some feedback on the amazing service I received from your Super Tyres Pinetown branch. I went in on Thursday with a tyre that had a puncture which couldn’t be fixed so they promptly ordered my new tyre and said they would call when it’s at the shop. Friday morning Belinda called and I went down to the store. Within 30 minutes they had sorted everything out for me. Setup the new tyre and rim, fixed a leak on my spare tyre as well as a new valve that was missing on another tyre on my car. Everyone was super helpful and friendly and it was just such a pleasure to receive efficient service. 

This morning (Saturday) I received a follow up call to see if everything was ok. I’ve never had that before from anywhere.

I wanted to give you this positive feedback to let you know that the team as the shop are really on point and offering your customers a fantastic service.

Thank you! I will always use and recommend Super Tyres.

Kim Burgess

Pinetown Branch